Self Trends & News World of Wellbeing

The growth of self

By Fiona Bugler • 16th September 2020

Self-help, self-improvement, self-development and of course being your best ‘self’ is a super fast-growth industry. We investigate self and ask how it impacts business life?

The woo-woo is becoming mainstream: from changing your neural pathways for a best self mindset to manifesting a house on the beach or winning that big deal. Podcasters such as Rich Roll, Tim Ferris, Dr Rangan Chaterjee gain huge followings and the likes of Chris Evans and Fern Cotton have jumped on the life lessons bandwagon. Business is taking note.

‘Self’ is a growth industry

  • According to a report from Research and Markets the U.S. self-help industry was worth about $9.9 billion dollars in 2016.
  • A report by Grand View Research, Inc, predicts the global personal development market size reaching USD 56.66 billion by 2027, expanding at a Compound Annual Growth Rate (CAGR) of 5.1 per cent from 2020 to 2027.
  • One of the drivers behind this growth is the demands of modern business.

Growing needs amongst employees to meet the company’s expectations and develop their domain knowledge, as well as communication skills, is expected to fuel the growth of the industry over the forecast period.

Connections matter

The report states that workshops and seminars are likely to observe steady growth from 2020 to 2027 as they allow the individuals to connect, interact, and build professional relations with fellow participants”.

The ‘woo-woo’ works

Self-awareness is, says the report, “crucial to a business professional to boost productivity, employee communication, trust, and engagement to improve the organization’s overall performance.

Mental health and self

Our virtual lifestyle has been accelerated by the pandemic, so we’ve witnessed a rise in anxiety and mental health issues. Pre-pandemic there was already an increasing awareness about mental health and psychological wellbeing is anticipated to drive the demand for mental wellness programmes, says the report.

What is your company doing to develop your people?

In the zone we will help your staff by educating them with our articles on self-development and awareness. If you’re a business leader tell us what you’re doing now to help develop your staff as individuals emotionally, physically and communication-wise. We want to share stories from proactive leaders and companies with the wider community. Email us now.


Fiona Bugler

Fiona is the creator of all things editorial, she’s a journalist with a life-long passion for health, fitness and wellbeing. For more than a decade she worked with business leaders and large groups as a personal trainer and running coach and this background informs the content she creates.

Related Articles


Subscribe to i-wellbeing: what’s behind the paywall

Wellbeing is top of the agenda in 2021. And as we continue to deal with the pandemic and look forward to a…

Nutrition & Recipes Wellbeing shopping


Fiona Bugler tries out nutrient-packed Kombucha Health Shots from No.1 Living the brainchild of ex-international rugby player turned wellness warrior Jonny…


Conversations about wellbeing at work – series one

As 2020 draws to close we’re closing season one of the i-wellbeing podcast. Here’s a round-up of the conversations so far. Don’t…

Subscribe today to continue reading this article

Join Wellbeing Premium today for exclusive articles for your company

Subscribe Already a member?